Senior Marketing Director
Our client, a growing law firm in the region, is seeking a dynamic and creative Senior Marketing Director to lead their strategic marketing and communications efforts. This important role will utilize technology and innovative content to strengthen the firm's brand across 16 offices and ensure consistent messaging to clients, prospects, employees, and communities. Reporting to the Chief Marketing and Business Development Officer, the Senior Marketing Director will guide a talented team of marketing professionals and collaborate closely with senior leadership, events, and business development teams.
Key Responsibilities:
- Marketing Strategy: Develop and implement comprehensive marketing plans that align with strategic objectives, ensuring consistent branding and messaging across all communication channels.
- Communications & Public Relations: Oversee external communications, media relations, and public relations strategies to enhance visibility and establish thought leadership.
- Digital Marketing: Drive the firm's online presence by utilizing emerging technologies, managing CRM systems, and optimizing social media and email campaigns.
- Internal Communications: Work with leadership to create internal messages, promote collaboration, and support initiatives that build a strong organizational culture.
- Sponsorships: Manage sponsorships, charitable engagements, and strategic marketing expenses to strengthen community relationships.
- Leadership & Collaboration: Mentor a high-performing marketing team, facilitating growth and partnering with stakeholders to implement impactful initiatives.
Qualifications:
- A bachelor's degree in Marketing, Communications, or a related field; an advanced degree is preferred.
- At least 7 years of experience in marketing, preferably in the legal or professional services industry.
- Demonstrated expertise in branding, media relations, digital marketing, and content strategy.
- Strong leadership, project management, and communication skills.
- Familiarity with marketing technologies, CRM systems, and analytics tools.
Why Join?
Our client offers an opportunity to work in a collaborative and innovative environment with a firm that is dedicated to providing exceptional service. Join a team where your contributions will shape the brand and drive growth in multiple markets. We offer competitive compensation and benefits.